Green Zebra is a new restaurant on the Sunshine Coast, Queensland. Green Zebra is the latest venture of one of Brisbanes successful restaurateurs, husband and wife team, Adrian and Lizeth Chrisanthou.
Their brief was to originally base the logo on the Green Zebra heirloom tomato. However after some research, I felt a more literal interpretation would have greater appeal. My research established that very few people knew that a heirloom tomato is also known as a Green Zebra.
The selected concept demonstrated a symbolic approach, taking advantage of the positive and negative space that naturally occurs with zebra stripes. In the testing phase, most people recognised the Zebra stripes, however on first glance many didnt realise that the zebras face was hidden in the design.