I had a lot of fun with this logo. Owner, Wasantha “Kumar” Sedarage, said he trusted me to come up with something unique, memorable and food related based on the name Konnigans. The K in Konnigans is such a strong letter and I knew I had to focus on it. Scrolling through fonts I started to see shapes within the K. With a bit of help from positive and negative space I could incorporate dining related elements into it. I finally found a font that would accommodate the knife and fork and not compromise the beauty of the font and letter.