Outcome Plus is an online budgeting tool created by a group of innovative financial advisors who identified the need to educate their clients on how to achieve financial success more quickly.
Following a comprehensive full day brand workshop, we helped the team from Outcome Plus to define their brand, determine their position in the market and identify their new tagline; ‘Change Your Financial Perspective Forever’.
We were then able to develop a clever, bold logo and brand identity that appeals to their target audience. The graphic device in this logo represents the client taking control of their finances by using Outcome Plus. The ’O’ uses negative and positive space to illustrate the client grabbing the ‘Plus’ symbol with both hands. The hole of the ‘O’ is the client’s head.